At some point, you’ll want to include images, downloads, or other digital assets along with your text content.
One common solution is to create a folder in the root of the project directory called something like assets,
into which any images, files or other resources are placed.
Including images and resources
Including an image asset in a post:
... which is shown in the screenshot below:
Linking to a PDF for readers to download:
... you can [get the PDF](/assets/mydoc.pdf) directly.